Global Marketing of Food
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Global Marketing of Food Syllabus — Unit-wise Content
The official GTU curriculum for Global Marketing of Food (subject code 3175108) as prescribed for Food Engg. · Semester 7 divides the course into 6 units, covering 7 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (3175108)Unit 1 Introduction to Global Food Markets
- • Overview of global food industry trends. • Consumer behavior in different cultural contexts
Unit 2 International Food Marketing Strategies
- • Product adaptation vs. standardization. • Branding and positioning in global markets
Unit 3 Regulatory Environment
- • Understanding international food laws and standards (e.g.
- FSSAI, FDA, EU regulations). • Navigating export-import regulations
Unit 4 Distribution and Supply Chain Management
- • Cold chain logistics. • Managing perishable goods in international transit
Unit 5 Digital Marketing and E-commerce
- • Leveraging online platforms for global reach. • Social media strategies for food products
Unit 6 Case Studies and Projects
- • Analysis of successful global food brands. 8 20 Program Name: Bachelor of Engineering Level: UG Branch: Food Engineering & Technology Subject Code: 3175108 Subject Name : Global Marketing of Food https://syllabus.gtu.ac.in/Page 2 • Developing a marketing plan for a food product targeting international markets
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