Apparel Merchandising
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Apparel Merchandising Syllabus — Unit-wise Content
The official GTU curriculum for Apparel Merchandising (subject code 4365101) as prescribed for ICT-IoT · Semester 6 divides the course into 4 units, covering 66 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (4365101)Unit 1 Merchandising and Merchandising Services
- 1.1. Types of retail merchandise
- 1.1.2. General merchandise stores
- 1.1.3. Chain departmental stores (through franchise process)
- 1.1.4. Mail order sellers
- 1.2. Importance of advertisement in apparel industry.
- 1.3. Types of advertisement –
- 1.3.6. Folders Course Name: Apparel Merchandising Course Code: 4365101
- 1.3.11. Road hoardings
- 1.3.12. Vehicle hoardings
- 1.4. Merchandising Services.
- 1.4.1. Current market information
- 1.4.2. Buyer clinics
- 1.4.3. Central merchandising
- 1.4.4. Group purchases
- 1.4.5. Order placement and follow- up
- 1.4.6. Private label program
- 1.4.7. Sales promotion services
- 1.4.8. Colour brochures and mailers
- 1.4.9. Operations and research services (Market research, Information exchange)
- 1.4.10. Personal Services
- 1.4.11. Recruitment Services
- 1.4.12. Overseas Services
Unit 2 Apparel Market Research Agencies
- 2.1. Market Research Agencies
- 2.1.1. Trade associations and trade shows
- 2.1.2. Retail buyers’ groups
- 2.1.3. Fashion shows
- 2.1.4. Fashion bulletins
- 2.1.5. Retail conventions
Unit 3 Export Process and Payment Procedures
- 3.1. Export process
- 3.1.1. Identifying the market (Desk Research)
- 3.1.2. Market approach– generating inquiries
- 3.1.3. SWOT analysis quotations and negotiation
- 3.2. Payment Options and procedures
- 3.2.1. Letter of Credit
- 3.2.2. Cash against document or D/P (document against payment)
- 3.2.3. D/A (Document on acceptance) Course Name: Apparel Merchandising Course Code: 4365101
- 3.2.4. Advance Payment
- 3.2.5. Exchange Control Regulations
Unit 4 Documentation for Export
- 4.1. Commercial Documents
- 4.1.1. Performa invoice
- 4.1.2. Commercial invoice
- 4.1.3. Packing list
- 4.1.4. Shipping instructions
- 4.1.5. Intimation for inspection
- 4.1.6. Certificate of inspection or quality control
- 4.1.7. Insurance declaration
- 4.1.8. Certificate of insurance
- 4.1.9. Shipping order
- 4.1.10. Mate’s Receipt
- 4.1.11. Bill of lading / combined transport document
- 4.1.12. Application for Certificate of Origin
- 4.1.13. Certificate of Origin
- 4.1.14. Bill of exchange
- 4.1.15. Advice of shipment
- 4.1.16. Letter of the bank for the collection / Negotiation of document
- 4.2. Regulatory Documents
- 4.2.1. Central Excise- Gate – pass one/ Gate pass two, AR- 4 /
- 4.2.2. Customs Authorities - Shipping Bill / Bill of Export
- 4.2.3. Port Trust- Export application / dock challan / port trust copy of shipping bill, Receipt for payment of port charges, Vehicle ticket
- 4.2.4. Reserve Bank of India- Reserve Control declaration /GRPP Forms,
- 4.2.5. Freight payment certificate, Insurance premium payment certificate
- 4.3. Certifications: Inspection and Statutory requirement.
- 4.4. International trade agreements: WTO and Bilateral Agreements
- 4.5. Export Pricing Unit – V 5a. State the implications of the government policies
- 5.1. Government Policies for export
- 5.1.1. Goods and service tax (GST) Course Name: Apparel Merchandising Course Code: 4365101
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