Industrial Management & Marketing
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Follow on Instagram for UpdatesIndustrial Management & Marketing Syllabus — Unit-wise Content
The official GTU curriculum for Industrial Management & Marketing (subject code DI05051011) as prescribed for ICT-IoT · Semester 5 divides the course into 5 units, covering 7 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (DI05051011)Unit 1 Productivity, Working Condition and Environment
- 1.1 Definition and Meaning of Productivity 1.2 Productivity in an enterprise. 1.3 Task of management. 1.4 Working conditions of the organization and Environment of the work place 1.4.1 Occupational safety and health organization 1.4.2 Safety criteria 1.4.3 Prevention of industrial accidents 1.4.4 Working premises 1.4.5 Good Housekeeping 1.4.6 Lighting 1.4.7 Noise and vibration 1.4.8 Climatic conditions 1.4.9 Personal protective equipment 1.4.10 Ergonomics 1.4.11 Working time 1.4.12 Work-related welfare facilities
Unit 2 Work Study
- 2.1 Meaning and importance of Work Study. 2.2 Techniques of Work Study and their relationship. 2.3 Basic Procedure for Work study. 2.3.1 Select 2.3.2 Record 2.3.3 Examine 2.3.4 Develop 2.3.5 Evaluate Program Name: Diploma Engineering Level: Diploma Branch: Computer Aided Costume Design and Dress Making Subject Code: DI05051011 Subject Name: Industrial Management & Marketing Page No. 3 of 6 http://syllabus.gtu.ac.in/ w.e.f. 2026-27 2.3.6 Define 2.3.7 Install 2.3.8 Maintain 2.4 Role of human element in the enterprise
Unit 3 Method Study
- 3.1 Definition and Meaning of Method study. 3.2 Factors considered while selecting the work for method study. 3.2.1 Economic consideration 3.2.2 Technical consideration 3.2.3 Human consideration 3.3 Process chart symbols 3.4 Principle of motion economy 3.4.1 Use of the human body 3.4.2 Arrangement of the workplace 3.4.3 Design of tools and equipment 3.5 Workplace layout 3.6 Methods of Method study 3.6.1 The string diagrams 3.6.2 Flow Process chart 3.6.2.1 Worker type 3.6.2.2 Material type 3.6.2.3 Equipment type 3.6.3 The Multiple activity charts 3.6.4 Man and Machine chart 3.6.5 Two handed charts
Unit 4 Work Measurement
- 4.1 Definition of Work Measurement 4.2 Importance of Work Measurement 4.3 Terminologies used for Work Measurement 4.3.1 Basic time 4.3.2 Standard time 4.3.3 Rating 4.3.4 Allowances 4.3.5 SAM and SMV 4.3.6 Elementary Breakdown 4.3.7 Qualified worker 4.3.8 Average worker 4.4 Techniques of Work Measurement 4.4.1 Work Sampling 4.4.2 Structured Estimating 4.4.3 Time Study Program Name: Diploma Engineering Level: Diploma Branch: Computer Aided Costume Design and Dress Making Subject Code: DI05051011 Subject Name: Industrial Management & Marketing Page No. 4 of 6 http://syllabus.gtu.ac.in/ w.e.f. 2026-27 4.4.3.1 Concept of Time study 4.4.3.2 Time study equipment 4.4.3.3 Time study forms
Unit 5 Industrial Marketing
- Concept of Industrial (Business-to-Business) Marketing 5.2
- Industrial & Consumer marketing 5.3
- Demand in Industrial Marketing 5.3.1 Derived demand 5.3.2 Joint demand 5.3.3 Cross-elasticity of demand 5.4 Sales Promotion in Industrial Marketing 5.4.1 Meaning & definition of Sales Promotion 5.4.2 Need of Sales Promotion 5.4.3 Methods of Sales Promotion 5.5 Types of Industrial Markets 5.5.1 Commercial enterprises 5.5.2 Government markets 5.5.3 Institutional markets 5.5.4 Cooperative markets 5.6 Industrial Market Segmentation 5.6.1 Need for market segmentation 5.6.2 Bases of segmentation 5.6.2.1 Geographic 5.6.2.2 Demographic 5.6.2.3 Behavioral
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