Textile Fashion Marketing Import & Export
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Follow on Instagram for UpdatesTextile Fashion Marketing Import & Export Syllabus — Unit-wise Content
The official GTU curriculum for Textile Fashion Marketing Import & Export (subject code DI04029111) as prescribed for ICT · Semester 4 divides the course into 3 units, covering 22 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (DI04029111)Unit 1 Textile &
- Fashion Marketing Introduction to Textile & Fashion Marketing • Concept of Marketing – definition
- importance • Marketing Mix (4Ps / 7Ps in Fashion) • Branding in Fashion (labels
- identity) • Promotion strategies (advertising, PR, fashion shows
- events) • Digital fashion marketing (e-commerce
- social media
- influencers) • Definition
- evolution, and scope of e-commerce. • E-commerce business models (B2B, B2C, C2C, C2B). • Case studies: Indian & global fashion brands
Unit 2 Import &
- Export in Textile • Overview of International Textile & Apparel Trade • Global trade organizations: WTO, GATT, ATC, MFA, Agreement on Textiles & Clothing • Indian textile & apparel exports – major markets & products • Import-Export policy framework in India Export Merchandising & Documentation • Role of Export Merchandiser • Export order process • Costing and pricing in exports (FOB, CIF, CNF) • Export documents: Invoice
- Packing List
- Letter of Credit (L/C)
- Shipping Bill
- Bill of Lading
- Certificate of Origin, GSP, Insurance documents Import Procedures & Practices • Import regulations
- licensing • Customs clearance process in India • Import documentation (Bill of Entry
- Import License
- Delivery Order) • Payment methods in import-export (Advance
- Open Account
- Documents Against Payment/Acceptance)
Unit 3 Trends &
- Sustainability in Fashion Trade
- Current Trends & Sustainability in Fashion Trade • Emerging markets for Indian textiles • Challenges in international fashion marketing • Sustainable fashion exports – eco-friendly textiles
- ethical sourcing • Government schemes for exporters (EPC
- Handloom Export Promotion Council
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