Marketing Management
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Follow on Instagram for UpdatesMarketing Management Syllabus — Unit-wise Content
The official GTU curriculum for Marketing Management (subject code 3385508) as prescribed for FT · Semester 8 divides the course into 7 units, covering 67 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (3385508)Unit 1 INTRODUCTION /CONCEPT OF MARKETING
- 1.1. Sales Management
- 1.2. Sales (Marketing) Organization
- 1.3. Definition /concept and meaning of market
- 1.4. Functions of sales/marketing department
- 1.5. Duties of sales engineer
- 1.6. The selling concept versus marketing concept
- 1.7. Marketing Definition, Principle and Functions
- 1.8. Marketing management and its functions
- 1.9. Various concepts of market
- 1.10. Types of markets
Unit 2 MARKETING RESEARCH
- 2.1. Concept & definition
- 2.2. Objective of marketing research & advantages
- 2.3. Scope of marketing research
- 2.4. Market research procedure
- 2.5. Market research techniques
- 2.6. Benefits of industrial marketing research
Unit 3 MARKETING PROCESS
- 3.1. Marketing and its role
- 3.2. Modern Marketing Process/Marketing functions
- 3.3. Definition and concept of Marketing Management
- 3.4. Cost of marketing
- 3.5. Marketing strategy
- 3.5.1. Marketing mix
- 3.5.2. Sales promotion
- 3.5.4. Product mix
- 3.5.5. Promotion mix
- 3.5.6. Distribution mix
- 3.5.7. International Marketing
Unit 4 FORECASTING
- 4.1. Definition and concept
- 4.2. Purpose of sales forecasting
- 4.3. Basic element of sales forecasting
- 4.4. Sales forecasting techniques Marketing Management Course Code: 3385508 GTU/NITTTR/Bhopal/14-15 Gujarat State 3
- 4.4.1. Historic estimate
- 4.4.2. Sales force estimate
- 4.4.3. Trend line technique
- 4.4.4. Market survey
- 4.4.5. Delphi method
- 4.4.6. Judgmental techniques
- 4.4.7. Prior knowledge
- 4.4.8. Forecasting by past average
Unit 5 TRAINNING AND INDUSTRIAL SALESMEN
- 5.1. Need of training
- 5.2. Area or subject matters of training industrial salesman
- 5.3. Place of training
- 5.4. summary of sales manager’s opinions
- 5.5. What is sales promotion
- 5.6. Requirement of sales promotion
- 5.7. Function of sales production department
- 5.8. Sales promotion methods
Unit 6 MANAGERIAL CONTROL IN MARKETING
- 6.1. Meaning of managerial control
- 6.2. Four steps in managerial control function
- 6.3. Planning the task
- 6.4. Setting standard of performance
- 6.5. Evolving the means of checking performance
- 6.5.1. Control report
- 6.5.2. Distribution cost control
- 6.6. Analyzing the failures & talking remedial action
Unit 7 CASE STUDIES OF MARKETING
- 7.1. Selling of truck different from selling soap
- 7.1.1. End Product user/who use your product
- 7.1.2. Reasons of buying/why do they buy
- 7.1.2.1. Value analysis
- 7.1.2.3. Availability of service
- 7.1.2.5. Past performance
- 7.1.2.6. Operating expense
- 7.1.2.7. Depreciations and also, obsolescence
- 7.1.2.8. Availability of replacement parts
- 7.1.2.10. Credit and other financing facilities
- 7.1.3. Where is you buyer/customer
- 7.1.4. How to motivate the buyer through media Marketing Management Course Code: 3385508 GTU/NITTTR/Bhopal/14-15 Gujarat State 4
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