Strategic Management
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Follow on Instagram for UpdatesStrategic Management Syllabus — Unit-wise Content
The official GTU curriculum for Strategic Management (subject code 2721407) as prescribed for C(EA · Semester 2 divides the course into 3 units, covering 41 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (2721407)Unit 1 Strategy and Process
- Conceptual framework for Strategic Management
- The Concept of Strategy and the Strategy Formation Process
- Stakeholders in business
- Mission and Purpose
- Business definition
- Objectives and Goals
- Corporate Governance and Social responsibility
- Case study
Unit 2 Competitive Advantage
- External Environment
- Porter's Five Forces Model
- Strategic Groups Competitive Changes during Industry Evolution
- Globalization and Industry Structure
- National Context and Competitive advantage Resources
- Capabilities and competencies
- Core competencies
- Low cost and differentiation Generic Building Blocks of Competitive Advantage
- Distinctive Competencies
- Resources and Capabilities durability of competitive Advantage
- Avoiding failures and sustaining competitive advantage
- Case study
Unit 3 Strategies
- The generic strategic alternatives
- Retrenchment and Combination strategies
- Business level strategy
- Strategy in the Global Environment
- Corporate Strategy
- Vertical Integration
- Diversification and Strategic Alliances
- Building and Restructuring the corporation
- Strategic analysis and choice
- Environmental Threat and Opportunity Profile (ETOP)
- Organizational Capability Profile
- Strategic Advantage Profile
- Corporate Portfolio Analysis
- SWOT Analysis
- GAP Analysis
- Mc Kinsey's 7s Framework
- GE 9 Cell Model
- Distinctive competitiveness
- Selection of matrix
- Balance Score Card
- case study
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