Enterpreneurship
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Enterpreneurship Syllabus — Unit-wise Content
The official GTU curriculum for Enterpreneurship (subject code 2181923) as prescribed for Production · Semester 8 divides the course into 4 units, covering 38 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (2181923)Unit 1 Entrepreneurship
- knowledge and skills requirement
- characteristic of successful entrepreneurs
- role of entrepreneurship in economic development
- entrepreneurship process
- factors impacting emergence of entrepreneurship
- managerial vs. entrepreneurial approach and emergence of entrepreneurship
Unit 2 Starting the venture
- generating business idea – sources of new ideas
- methods of generating ideas
- creative problem solving
- opportunity recognition
- environmental scanning
- competitor and industry analysis
- feasibility study: market feasibility
- technical/operational feasibility
- financial feasibility
- drawing business plan
- preparing project report
- presenting business plan to investors
Unit 3 Functional plans
- marketing plan – marketing research for the new venture
- steps in preparing marketing plan
- contingency planning
- organizational plan: form of ownership
- designing organization structure
- job design
- manpower planning
- Financial plan: cash budget
- working capital
- Performa income statement Performa cash flow
- perform balance sheet
- break even analysis
Unit 4 Sources of finance
- debt or equity financing
- commercial banks
- venture capital
- financial institutions supporting entrepreneurs
- legal issues intellectual property rights patents
- trade marks
- copy rights
- trade secrets
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