Entrepreneurship and E-business
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Entrepreneurship and E-business Syllabus — Unit-wise Content
The official GTU curriculum for Entrepreneurship and E-business (subject code 3161924) as prescribed for PE · Semester 6 divides the course into 8 units, covering 64 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (3161924)Unit 1 Entrepreneurship
- Knowledge and skills requirement
- Characteristics of successful entrepreneurs
- role of entrepreneurship in economic development
- Entrepreneurship process
- factors impacting emergence of entrepreneurship
- managerial vs. entrepreneurial approach and emergence of entrepreneurship
Unit 2 Starting the venture
- Generating business idea–sources of new ideas
- methods of generating ideas
- creative problem solving
- opportunity recognition
- environmental scanning
- competitor and industry analysis
- Feasibility study: Market feasibility
- Technical / operational feasibility
- Financial feasibility
- drawing business plan
- preparing project report
- presenting business plan to investors
Unit 3 Functional plans
- Marketing plan – marketing research for the new venture
- steps in preparing marketing plan
- contingency planning
- Organizational plan - Form of ownership
- designing organization structure
- job design
- manpower planning
- Financial plan - cash budget
- working capital
- Performa income statement Performa cash flow
- perform balance sheet
- break even analysis
Unit 4 Sources of finance and Legal Issues
- Debtor equity financing
- commercial banks
- venture capital
- financial institutions supporting entrepreneurs
- Intellectual property rights patents
- tradem arks
- trade secrets
Unit 5 Overview of E – business and Collaborative Partnerships
- 08 Subject Code: 3161924 Concept of E-business
- Business Success through adoption of technology
- information management for business Initiatives
- Performance improvement through e-business
- Introduction to various collaborative partnerships
- E-commerce: Sectors of e-commerce
- B to C, B to B and C to C ecommerce
- E-commerce success factors
- clicks and Bricks in e- commerce
- collaborative commerce
- Various E-business Models
- Challenges of the E-Business Models
- Globalization of E-business
Unit 6 Strategic Initiatives for Technology
- Customer Relationship Management The evolution of CRM, functional areas of CRM, contemporary trends - SRM, PRM AND ERM, Future Trends of CRM Enterprise Resource Planning Core and Extended ERP
- components of ERP system
- Benefits and Risks of ERP implementation
Unit 7 Business Technologies and Decision Support Systems
- Introduction to different business technologies: Cloud computing, and Artificial Intelligence
- Business and Decision support
- Components of DSS, Benefits
- Geographic Information and Data Visualization Systems
- Group Decision Support System
Unit 8 Ethics
- Ethics and Information
- Ethical Computer Use Policy
- Information Privacy Policy
- E-mail Privacy Policy
- Internet Use Policy
- Employee Monitoring Policies
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