Advertising, Sales and Distribution Management
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Follow on Instagram for UpdatesAdvertising, Sales and Distribution Management Syllabus — Unit-wise Content
The official GTU curriculum for Advertising, Sales and Distribution Management (subject code 2151502) as prescribed for Industrial · Semester 5 divides the course into 3 units, covering 11 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (2151502)Unit 1 Introduction to marketing in the society, Marketing, concept-basic
- functions of marketing Model for making marketing decisions – Decision making – Problems & difficulties The role of marketing managers – The essence of marketing theory identifying & selecting markets – consumer behavior
Unit 2 Managing advertising & sales promotion. Types, cost and suitability of
- various advertisements & sales promotion techniques
- assessing the effectiveness of various types of advertisements & sales promotion methods
Unit 4 Distribution channel Management, Vertical Marketing, Direct Marketing,
- Channel Commutation and information systems
- assessing the performance of channels members
- Facilitation of the flow of product from the point of raw material
- acquisition to the point of final consumption
- corresponding information flows
- the activities of locating facilities
- Material Transportation and Handling
- Inventory Maintenance and order processing along with the mathematical models used for studying them
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