Fashion Studies & Merchandising
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Fashion Studies & Merchandising Syllabus — Unit-wise Content
The official GTU curriculum for Fashion Studies & Merchandising (subject code 4365904) as prescribed for TD · Semester 6 divides the course into 5 units, covering 28 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (4365904)Unit 1 Introduction to Fashion Merchandising
- 1.1. Fashion Merchandising
- 1.2. Scope of Merchandising
- 1.3. Terminology of Fashion Merchandising
- 1.4. Types of Merchandising
- 1.5. Retailing From Consumption To Consumerism
- 1.6. Structure of Buying and Merchandising
Unit 2 Product Development
- 2.2. Initial Approaches to Understanding a Business
- 2.3. Product Design and Manufacturing
- 2.4. Product Analysis
- 2.5. Setting a Budgeting Strategy
- 2.6. Prentice Day Menswear Case Study
Unit 3 Pricing And Sourcing
- 3.2. What Is Open-to-Buy
- 3.3. Creating an Open-to-Buy Budget
- 3.4. Sales Turnover Budgeting
- 3.5. Markdown Spend Budgeting
- 3.6. Stock Target Budgeting
Unit 4 Modern Trading Environment
- 4.2. E-Commerce and Buying And Merchandising
- 4.3. E-Commerce and Competitive Shopping
- 4.4. Supply Chain Management
- 4.5. Fashion Supply Chain Planning
- 4.6. Planning Tools to Support the Supply of Product
- 4.7. Globalization and the Supply Chain Fashion studies & Merchandising 4365904 Topics and Sub-topics
Unit 5 Merchandiser and the Supply Chain
- 5.2. Planning Process
- 5.3. SWOT Analysis
- 5.4. Product Mix and Range Planning.
- 5.5. Market Research and Analysis
- 5.6. Advertising & Media Planning
- 5.6. Planning of Fashion Show Note: The Unit Outcomes (UOs) need to be formulated at different level of Revised Bloom’s Taxonomy’ to accelerate the attainment of the COs and the competency.
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