Digital Marketing & Ecommerce
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Follow on Instagram for UpdatesDigital Marketing & Ecommerce Syllabus — Unit-wise Content
The official GTU curriculum for Digital Marketing & Ecommerce (subject code DI04000091) as prescribed for IC · Semester 4 divides the course into 5 units, covering 41 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (DI04000091)Unit 1 Introduction to Digital Marketing
- Overview of Digital Marketing: Traditional vs Digital Marketing Key Differences
- Advantages & Limitations
- Digital Marketing Channels & Platforms: Search
- Organic vs Paid Digital Marketing
- AI Tools in Digital Marketing: ChatGPT
- Google Gemini
Unit 2 Basics of E-Commerce and digital Platforms
- Introduction to E-Commerce: Buying and selling online
- Business Models: B2C, B2B, Drop-shipping Setting Up an E-Commerce Store: Introduction to platforms like Shopify and WooCommerce (simple setup steps using free trials)
- Payment Systems: Overview: Common methods like debit/credit cards, UPI, and digital wallets (e.g.
- Simple payment tools: Payment gateways (e.g.
- QR codes, and tap-and-pay basics
- Case Studies: How small businesses (e.g.
- a local tech startup) use e-commerce platforms?
Unit 3 Search & Display Marketing
- Search Engine Basics: How search engines like Google work
- ranking of websites
- SEO Overview: Making websites easy to find on Google
- Simple SEO techniques Online Ads (Google Ads): Creating simple ads, Measuring ad success: Basic metrics like clicks and views
- Case studies: Simple SEO and ads (e.g.
- how a local store uses Google)
- Emerging Trends: New tools like voice search (e.g.
- asking Google Home about products)
Unit 4 Social Media, Content & Email Marketing
- 10 Program Name: Diploma in Engineering Level: Diploma Branch: Computer Engineering / Computer Science & Engi. / Information Technology / Electronics & Communication Engineering / Information & Communication Technology Subject Code : DI04000091 Subject Name : Digital Marketing & Ecommerce Role of social media in Marketing: Social Media Marketing (SMM) vs Social Media Advertising
- Major Social Media Platforms (Facebook
- Twitter/X) and Audience
- Setting up Business Profiles: Social Media Content & Strategy
- Types of Content (Blogs
- Content Calendar Development
- Social Media Advertising Concepts: Basics of Audience Targeting and Campaign Objectives
- Email Marketing Fundamentals: Building Email Lists
- Types of Emails (Newsletters
- Best Practices for Email Content
- Subject Lines, and Mobile Optimization
Unit 5 Web Analytics, Emerging Trends & Ethics in Digital Marketing
- Introduction to Web Analytics: Importance of data and Google Analytics basics
- Dashboards & Metrics: Audience
- Traffic Source
- Defining Goals and Tracking Website Performance
- Emerging Trends in Digital Marketing: AI, Chatbots
- Voice Search
- Ethical and Legal Issues: Privacy
- Consumer Protection
- Data Security
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