Apparel Merchandising
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Follow on Instagram for UpdatesApparel Merchandising Syllabus — Unit-wise Content
The official GTU curriculum for Apparel Merchandising (subject code DI04051081) as prescribed for ICT-IoT · Semester 4 divides the course into 5 units, covering 42 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (DI04051081)Unit 1 Fundamentals of Merchandising
- Concept and definition of merchandising 1.2
- Importance of merchandising 1.3
- Principles of merchandising 1.4
- Merchandising in the apparel industry 1.5
- Types of retail merchandise: Peddlers
- Chain stores and Mail order sellers
Unit 2 Merchandising services
- Merchandising services: Current market information
- Buyer clinics
- Central merchandising
- Group purchases and Private label program 2.2
- Sales promotion techniques: Coupons
- Seasonal sales and Loyalty program 2.3
- Visual merchandising: Window display
- Store layout
- Lighting and Colour psychology 2.4
- Fashion communication: Catalogues
- Look- books and Brand story telling 2.5
- The process of merchandising: Retail merchandising: Planning & budgeting
- Inventory Production Merchandising: Communication with retail buyer
- Sample making
- Sourcing raw material
- Production planning
- Quality inspection
Unit 3 Advertisements in apparel industry
- Importance of advertisement in apparel industry 3.2
- Kinds of advertising: Image
- Cooperative advertising 3.3
- Medias of Advertisement: Newspaper
- Leaf- Let, Brochures
- Road Hoardings
- Vehicle Hoardings
- E-commerce platforms and digital Program Name: Diploma Engineering Level: Diploma Branch: Computer Aided Costume Design and Dress Making Subject Code: DI04051081 Subject Name: Apparel Merchandising Page No. 3 of 4 http://syllabus.gtu.ac.in/ w.e.f. 2025-26 market places 3.4
- Advertising and Media planning 3.5
- Publicity and promotional activities
Unit 4 Apparel Market Research agencies
- Role of market research in apparel industry 4.2
- Research agencies: Trade associations
- Fashion shows
- Conventions and Retail buyers’ groups
Unit 5 Apparel costing for merchandiser
- Elements of cost: Material cost
- Labour cost
- Expenses and Overheads 5.2
- Calculation of overall apparel manufacturing cost (Cut – Make – Trim/Pack and Shipping) 5.3
- Factors affecting the costing process
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