Entrepreneurship & Start-up

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ENTREPRENEURSHIP & START-UP DI04000081
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Code: DI04000081 Credits: 3 Semester 4 CS-AI

Entrepreneurship & Start-up

Get the full GTU study material, English & Gujarati textbook PDFs, syllabus curriculum, and solved previous year question papers.

Entrepreneurship & Start-up Syllabus — Unit-wise Content

The official GTU curriculum for Entrepreneurship & Start-up (subject code DI04000081) as prescribed for CS-AI · Semester 4 divides the course into 5 units, covering 22 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.

Download the official syllabus PDF (DI04000081)

Unit 1 Unit-1

9 lecture hours

  • Introduction to Entrepreneurship and Start – Ups 1.1 Definition
  • Traits of an entrepreneur
  • 1.2 Functions of Entrepreneurship - Job Creation
  • Economic Development 1.3 Types of Entrepreneurship 1.4 Motivation for Intrapreneurship 1.5 Types of Business Structures
  • 1.6 Similarities and differences between entrepreneurs and managers. 1.7 7-M Resources 1.8 Micro
  • Medium Enterprise/ MSME - Industry Registration Process 1.9 Startup India
  • Standup India and SSIP Gujarat & Startup registration process Program Name: Diploma Engineering Level: Diploma Branch: All Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up

Unit 2 Unit-2

9 lecture hours

  • Business Ideas & their Implementation (Idea to Start-up) 2.1 Discovering ideas and visualizing the 2.2 business with Activity map 2.2.1 Idea Generation 2.2.2 Product Identification 2.3 Business Plan- The Marketing Plan & Financial Plan/ Sources of Capital 2.4 Business opportunity identification &evaluation 2.4.1 Market research 2.4.2 Questionnaire design 2.4.3 Sampling 2.4.4 Market survey 2.4.5 Data analysis & interpretation 2.5 Marketing Mix (4Ps- product
  • place) 2.5.1 Identifying the target market 2.5.2 Competition evaluation & Strategy adoption 2.5.3 Market Segmentation 2.5.4 Marketing
  • Advertising & Branding 2.5.5 Digital Marketing 2.5.6 B2B, E-commerce and GeM 2.6 Product Terms- PLC, Mortality Curve and New product Development Steps
  • Supply Chain Management 2.7 Importance & concept of Innovation
  • Sources & Process 2.8 Risk analysis & mitigation by SWOT Analysis Program Name: Diploma Engineering Level: Diploma Branch: All Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up

Unit 3 Unit-3

12 lecture hours

  • Management Practices 3.1 Industry
  • Commerce and Business 3.2 Types of ownership in the organization -Definition
  • Merits & Demerits 3.3 Different Leadership Models 3.4 Functions of Management- Merits & Demerits 3.4.1 Planning 3.4.2 Company’s Organization Structure 3.4.3 Directing 3.4.4 Controlling 3.4.5 Staffing-Recruitment & management of talent. 3.5 Financial organization and management 3.6 Differences between Management and Administration

Unit 4 Unit-4

8 lecture hours

  • Support Agencies and Incubators 4.1 State & National Level Support agencies and Current Promotional Schemes for new Enterprise 4.2 Start-up Incubation and modalities 4.3 Communication of Ideas to potential investors – Investor Pitch 4.4 Legal Issues 4.4.1 Contracts 4.4.2 Copyrights 4.4.3 Insurance 4.4.4 IPR 4.4.5 Licensing 4.4.6 Patents 4.4.7 Trade Secrets 4.4.8 Trademarks

Unit 5 Unit-5

7 lecture hours

  • Project Proposal & Exit strategies 5.1 Project Planning i
  • Project planning and report ii
  • Feasibility study iii
  • Project cost estimation iv
  • Breakeven point, v
  • Return on investment & Return on sales 5.2 Corporate Social Responsibilities & Economic Performance 5.3 Business Ethics Program Name: Diploma Engineering Level: Diploma Branch: All Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up 5.4 Ex-Im policies 5.5 Succession and harvesting strategy 5.6 Bankruptcy and avoidance

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