Digital Marketing

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DIGITAL MARKETING DI03016011
FREE PDF DI03016011
Code: DI03016011 Credits: 3 Semester 3 Biomed

Digital Marketing

Get the full GTU study material, English & Gujarati textbook PDFs, syllabus curriculum, and solved previous year question papers.

Digital Marketing Syllabus — Unit-wise Content

The official GTU curriculum for Digital Marketing (subject code DI03016011) as prescribed for Biomed · Semester 3 divides the course into 5 units, covering 48 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.

Download the official syllabus PDF (DI03016011)

Unit 1 Introduction to Digital Marketing

7 lecture hours

  • 1.1 Fundamentals of Digital Marketing ▪ Definition
  • scope, and significance Program Name: Engineering Level: Diploma Branch: Information Technology Course / Subject Code: DI03016011 Course / Subject Name: Digital Marketing ▪ Traditional vs
  • Digital Marketing: Key differences and advantages 1.2 Evolution and Growth of Digital Marketing ▪ Milestones in digital marketing ▪ Impact of mobile technology, AI, and automation 1.3 Digital Marketing Strategies: P.O.E.M
  • Framework 1.4 Digital Marketing Planning & Execution ▪ Identifying target audience & market research ▪ Steps to create a digital marketing plan ▪ Setting objectives
  • selecting digital channels, and measuring success 1.5 Latest Trends in Digital Marketing ▪ AI-powered marketing (chatbots
  • personalized recommendations) ▪ Voice search & conversational AI (Alexa
  • Siri) ▪ Short-form video dominance (Instagram Reels
  • YouTube Shorts) ▪ Metaverse
  • AR/VR marketing, and immersive brand experiences ▪ Zero-click searches & featured snippets in SEO 1.6 Ethical Considerations & Data Privacy in Digital Marketing ▪ Importance of ethical marketing practices ▪ Overview of global data protection laws: GDPR (Europe)
  • CCPA (USA)
  • DPDP Act (India) ▪ Impact of Data Protection Laws on Digital Campaigns (First- party data strategies
  • cookie-less tracking
  • consent-based marketing)

Unit 2 Introduction to Search Engine Optimization (SEO)

8 lecture hours

  • 2.1 Introduction to SEO ▪ Overview of SEO ▪ Importance and need of SEO in digital marketing ▪ How Search Engines Work? 2.2 SEO Methods and Tactics ▪ White Hat SEO ▪ Black Hat SEO 2.3 SEO Optimization Techniques ▪ On-page optimization ▪ Off-page optimization ▪ Technical SEO 2.4 Search Engine Ranking ▪ What is SEO ranking ▪ Important Factors for SEO ranking Program Name: Engineering Level: Diploma Branch: Information Technology Course / Subject Code: DI03016011 Course / Subject Name: Digital Marketing ▪ Techniques to Improve Rankings 2.5 Role of social media in SEO

Unit 3 Introduction to web analytics

6 lecture hours

  • 3.1 Data collection
  • Weblogs & Page tagging
  • Key metrics ▪ Unique visitors
  • Avg Visit Duration
  • Bounce rate
  • New Visits 3.2 Types of web analytics Tools ▪ Content analytics tools
  • Customer analytics tools
  • Usability (UX) analytics tools
  • A/B and multivariate testing tools
  • SEO analytics tools
  • General enterprise analytics tools
  • Open-source web analytics tools
  • Product analytics tools 3.3 Setting up goals and conversion rate
  • goal reports in Google Analytics (GA4) 3.4 multi-touch attribution models: Linear
  • Time decay 3.5 Google Tag Manager

Unit 4 Introduction to social media marketing

5 lecture hours

  • 4.1 Introduction to social media marketing ▪ importance and benefits of social media marketing ▪ Types of social media marketing ▪ Building a better Social Media Marketing Strategy 4.2 Introduction to Meta Platform Marketing ▪ Types of Meta ads: Carousel Ads, Story Ads, Lead Generation Ads, Video Ads ▪ Use of “Insights” under Meta Business Suite 4.3 Twitter(X) for business ▪ Hashtags
  • customer service
  • live tweets ▪ Twitter advertising: promoted tweets
  • promoted accounts
  • trends 4.4 Video Marketing ▪ Types of marketing videos: Explainer video
  • educational video
  • Animation video
  • Augmented Reality (AR) video ▪ Best practices in video marketing

Unit 5 Digital Promotions

4 lecture hours

  • 5.1 Introduction to Email Marketing ▪ Importance of Email Marketing ▪ Types of Emails for Marketing ▪ Creating a basic Email marketing campaign ▪ Email marketing analytics - Open Rate
  • Click-Through Rate (CTR)
  • Unsubscribe Rate
  • Delivery & Bounce Rate 5.2 Introduction to SEM ▪ PPC (pay-per-click) vs SEO Program Name: Engineering Level: Diploma Branch: Information Technology Course / Subject Code: DI03016011 Course / Subject Name: Digital Marketing ▪ Importance of SEM ▪ Types of SEM Campaigns - Search Ads, Display Ads, Shopping Ads, Paid Video Ads, Local Service Ads, App Ads, Social Media Ads ▪ Ad Extensions ▪ Key SEM metrics - Impressions
  • Conversion Rate
  • Cost per Click (CPC)
  • Quality Score
  • Cost per Conversion
  • Bounce Rate
  • Return on ad spend (ROAS)
  • Ad Position (Avg

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