Internetwork Security and Web Analytics
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Internetwork Security and Web Analytics Syllabus — Unit-wise Content
The official GTU curriculum for Internetwork Security and Web Analytics (subject code 3171616) as prescribed for Information Technology · Semester 7 divides the course into 6 units, covering 26 listed topics. The unit-wise breakdown below is read from the GTU syllabus document for this subject code, so you can check what the course actually covers before deciding which papers to attempt.
Download the official syllabus PDF (3171616)Unit 1 Picking a security policy, Host based security, Perimeter security, strategy for secure
- Security Review of protocols – lower layer and upper layer The Web Threat or Menace? Classes of attacks
Unit 2 Web Analytics – Present and future
- Web Analytics Fundamentals : Capturing Data
- Selecting Optimal Web Analytics Tool
- Understanding Quickstream Data Quality
- Implementing Best practices
- Apply the “Three Layers of So What” Test Diving Deep into core Web analytics concepts: Preparing to Understand basics
- Revisiting foundation Metrics
- Understanding standard reports
- Using Web site content Quality and Navigation reports
Unit 3 Jump start Web data analytics
- Creating foundation reports
- E-commerce website guide
- Website Jump start guide
- Measurement jump start guide
- Blog measurement jump start guide
- competitive benchmarking
Unit 4 Search Analytics – Internal search, SEO and PPC
- Performing internal site search analytics
- Beginning search engine optimization
- Measuring SEO efforts
- Analyzing pay per click effectiveness
Unit 5 Measuring Email and multichannel marketing
- Email marketing fundamentals
- Email marketing advance Tracking
- Multichannel marketing
- Tracking and analysis
Unit 6 Website experimentation and Testing
- Preparation and A/B testing
- Test Important pages and calls to action
- Focus on search 6 Subject Code: 3171616 w.e.f
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