Unit 1 Introduction to Management

10 lecture hours

• Management & administration
• types and roles of managers Management Principles
• Scientific principles
• Administrative principles Introduction to Marketing management: Definition
• Marketing Mix, concepts of marketing
• demand forecasting and methods
• market segmentation

Unit 2 Individual Behavior

12 lecture hours

• Attitudes: Characteristics
• barriers to change attitude
• Developing Positive attitude Motivation: Importance
• Theories of Motivation
• Effects on work behavior
• Maslow’s hierarchy of needs Personality and value: Types
• Factors influencing personality
• Theories Emotions: Emotional Labor
• Emotional Intelligence
• Impression management
• Individual decision making techniques Group Behaviour: Organization structure
• Groups in organizations
• Group dynamics
• Group decision making techniques
• Team building
• Importance of Team work
• Johari Window

Unit 3 Leadership and Power

• Leadership styles
• Behavioural Theories
• Fiedler model
• LMX theory and Path Goal theory
• Leaders vs Managers
• Sources of power
• Power centres
• Power and Politics.
• Time Management 05 Subject Code: 3153510

Unit 4 Entrepreneurship

9 lecture hours

• knowledge and skills requirement
• characteristic of successful entrepreneurs
• role of entrepreneurship in economic development
• entrepreneurship process
• factors impacting emergence of entrepreneurship
• managerial vs. entrepreneurial approach Business Ethics Meaning